Toy as a souvenir
Katarína Trnovská
Miniatures of significant monuments or famous personalities as known today started emerging as late as after World War II, in the times when tourism was being hugely popularised. It was mainly small objects (postcards, spoons, bowls, etc.) that, through their form, prompted tourists to collect things they bought on their travels. The toy, too, was in the past sold as a souvenir. However, it was a product that represented mainly traditional technology and material of a given region. Today, tourism industry is systematically analysing specific, targeted segments of tourists so that it could develop and direct its marketing campaigns accordingly and, ultimately, make profit. As one of the current trends is to travel with children, toys have become a separate category of souvenir merchandise. In this article, the authoress introduces several successful examples from our lands as well as from abroad.
Further articles in the magazine Craft, Art, Design 03/2017:
- Toys through the passage of time
- How the law perceives it
- Alena Hlucháňová: When making animal figurines becomes your hobby
- From the collections of the Museum of Puppet Cultures and Toys
- Bohuslav Šippich and Kyjatice toy
- Kyjatice phenomena
- Research into wooden toys
- Sixty tremendous years of šúpolienky (cornhusk dolls)
- Jaroslav Švihra: Accompanied by wood from early childhood
- Preservation research into dolls wearing folk costumes
- Wooden cubes or plastic jigsaws?
- What toys did our producers used to play with?
- Clay treasures from Heřman Landsfeld collection
- Toy as a souvenir
- Shifting boundaries of reality
- When game connects all players
- As Infinity came into being
- A family affair
- Slovak folk embroidery, edition Inspirations